Avis is British Airways’ preferred car rental partner, serving their customers worldwide. Heathrow T5 presented a great opportunity to gain awareness of the partnership and to generate walk-up business.
How can the profile of a partner brand be raised in an environment dominated by British Airways, to such an extent that additional business is generated for the partner brand?
An impactful suite of images featuring destinations that might be reached by car, coupled with the simple invitation to Fly, Drive, Arrive, communicated the strength of the partnership between two world-class brands. This featured on every baggage trolley in T5 from January to September 2010, plus 36 six sheet poster sites in the baggage hall. A Fly, Drive, Arrive message developed by fst featured on baggage trolleys in arrivals and departures and six sheet posters in the baggage hall, reaching some 50 million customers.
