How is it possible to make an impact with major stakeholders in the English Tourism Industry and engage them fully in the process?

Key decision makers involved in shaping the future of tourism in England were invited to the launch of the 10-year strategy, presented by the minister for tourism. fst designed a two part document, featuring a range of stunning images showing the many facets of England and clearly setting out the individual strategic elements. Red and white were the natural colour choice for the front covers, but internally, the colours selected reflected the diversity of England. The style created for the printed documents was carried through to the dedicated microsite. Finally, fst prepared a suite of banners as well as the digital presentation for the launch which was extremely well attended and a great deal of interest was generated amongst stakeholders.